The Independent Small Business Service recently ran an article entitled Follow Your Heart, featuring the experiences of Ronke Ige, the founder of Emi & Ben Skin Care Products.
The article highlights some of the great satisfactions that Inge has found running her own business, but also shines a light on some of the drivers for innovation and flexibility that really matter when you start, no matter what size your enterprise.
‘Focus on tasks that follow the money, rather than follow strict processes…’
Not crudely follow the money, as in only pursue cash as a driver for enterprise, but rather be prepared to pivot your business in directions that truly reflect your market or operating area – only truthfully understood once you have made or delivered something to a paying customer. Learn from every transaction and experience.
‘Be passionate, delegate and espouse trust…’
For us this is the heart of your transaction. Have faith in your product and service, but share that glow with others…even those who wouldn’t go into business in a century of opportunity. Nay-sayers wouldn’t go into business in the first place perhaps, but you have.
‘Branding is a pivotal part of any business…’
Absolutely, whatever your size, product or service. Make contact with someone who can do graphic design for you, or a photographer who can photograph your product or create a telling image to hang your business identity on. It will pay results…
You can read the fuller article on the web pages of The Independent here.
Why not join beans and talk to someone who can do just these things in your local area?