Tag Archive for planning

Free books for the New Year

Entrepeneur and author, Guy Kawasaki, has made available four books for the New Year which you can view, print or download here.

The books offer insights into developing a business, utilising free tools online or developing skills in managing business information and helping you overcome your frustrations with technology.

A great New Year gift from someone who was involved very early in the marketing of Apple Computers, who invests and writes about new enterprise across a broad range of sectors. (Read more about him on Wikipedia here…)

Below is a brief synopsis of the titles you can get for free

Useful reading for the New Year entrepreneur?

Useful reading for the New Year entrepreneur?

 

 

 

 

 

 

The Macintosh Way (218 pages)

Packed full off insights into the early development and marketing of this computer giant. How you can grow a world beating business from even the smallest beginnings.

Database 101 (177 pages)

A very easy to read, digestible book – helping you to think about and master databases. How to keep customer records and to get the best from the informaton you create, be it sales, mailings or financial analysis.

Computer Curmudgeon (229 pages)

In the words of the author, if you have ever wanted to take a baseball bat to your laptop…this is the book for you.

Google Plus (177 pages)

Insights and information to help you get the best from the new, free virtual networks you can create for your enterprise on the web. Very much in keeping with our recent Facebook advice series.

Happy reading and a Happy New Year for 2013 from the Sandringham Enterprise Team.

(Guy’s original Google Plus post is available here…)

Follow your heart, pivot with your instincts!

handsPic4The Independent Small Business Service recently ran an article entitled Follow Your Heart, featuring the experiences of Ronke Ige, the founder of Emi & Ben Skin Care Products.

The article highlights some of the great satisfactions that Inge has found running her own business, but also shines a light on some of the drivers for innovation and flexibility that really matter when you start, no matter what size your enterprise.

‘Focus on tasks that follow the money, rather than follow strict processes…’

Not crudely follow the money, as in only pursue cash as a driver for enterprise, but rather be prepared to pivot your business in directions that truly reflect your market or operating area – only truthfully understood once you have made or delivered something to a paying customer. Learn from every transaction and experience.

‘Be passionate, delegate and espouse trust…’

For us this is the heart of your transaction. Have faith in your product and service, but share that glow with others…even those who wouldn’t go into business in a century of opportunity. Nay-sayers wouldn’t go into business in the first place perhaps, but you have.

‘Branding is a pivotal part of any business…’

Absolutely, whatever your size, product or service. Make contact with someone who can do graphic design for you, or a photographer who can photograph your product or create a telling image to hang your business identity on. It will pay results…

You can read the fuller article on the web pages of The Independent here.

Why not join beans and talk to someone who can do just these things in your local area?

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