The short answer to the above question for an enterprise, or any organisation that generates revenue for whatever reason, is Page!
Why should you care? Because Facebook users represent an audience of over 750 million potential clients or customers. Offering Facebook users, via their mobile devices, access to your community enterprise has got to have an influence on the sustainability and income levels of your organisation.
When you first dip your toe into the world of new media and inbound marketing it can all sound very ‘USA’ and jargon laden.
Do persevere, because your customers will, if offered lively, fresh and informative news about your enterprise on a mobile device, be one step closer to placing an order, paying for a service or booking that appointment.
Below is a download link to an easy guidebook (pdf file 1.8Mb) on getting started with Facebook, for your community enterprise. We didn’t produce it, it has been created by HubSpot, a new media company specialising in web marketing.
You can download this booklet in pdf format here.
It offers clearly laid out advice about getting started on Facebook for your community enterprise and how best to exploit the features of Facebook for your marketing efforts.
We liked it.
You can read more about HubSpot here. You do have to register to gain access to their informative materials, but they are always useful.