Tag Archive for enterprise

Free books for the New Year

Entrepeneur and author, Guy Kawasaki, has made available four books for the New Year which you can view, print or download here.

The books offer insights into developing a business, utilising free tools online or developing skills in managing business information and helping you overcome your frustrations with technology.

A great New Year gift from someone who was involved very early in the marketing of Apple Computers, who invests and writes about new enterprise across a broad range of sectors. (Read more about him on Wikipedia here…)

Below is a brief synopsis of the titles you can get for free

Useful reading for the New Year entrepreneur?

Useful reading for the New Year entrepreneur?

 

 

 

 

 

 

The Macintosh Way (218 pages)

Packed full off insights into the early development and marketing of this computer giant. How you can grow a world beating business from even the smallest beginnings.

Database 101 (177 pages)

A very easy to read, digestible book – helping you to think about and master databases. How to keep customer records and to get the best from the informaton you create, be it sales, mailings or financial analysis.

Computer Curmudgeon (229 pages)

In the words of the author, if you have ever wanted to take a baseball bat to your laptop…this is the book for you.

Google Plus (177 pages)

Insights and information to help you get the best from the new, free virtual networks you can create for your enterprise on the web. Very much in keeping with our recent Facebook advice series.

Happy reading and a Happy New Year for 2013 from the Sandringham Enterprise Team.

(Guy’s original Google Plus post is available here…)

Community business planning tool

canYouPlanItButtonThe organisation Community Matters have just released a new social business planning tool – Can You Plan It.

This interactive tool is not the usual dry, spread sheet based business tool kit you so often come across. This great resource involves the use of ideas cards, consultation processes and how to plan together.

It offers any sort of community business a way to explore an idea, or development opportunity, in a way that fosters creativity, clear thinking and an understanding on how to achieve your aims that is not delivered through ‘text heavy’ frameworks.

You can download a quick pdf leaflet for the tool here.

If you would like to see all the elements of the toolkit online you can visit the Community Matters web site page here.

You can find the main secBEANS main website here…

Start your Social Enterprise

You can access useful information for your start-up in this publication from Social Enterprise UK, a booklet sponsored by Unity Trust Bank.

This guide, which is a short version of Craig Deardon-Phillips’s book Your Chance to Change the World, presents the key elements which need to be considered to help every social enterprise become a reality.

There is a lot of information for budding social entrepreneurs available, but we liked the easily digestible ‘main points’ approach of this publication.

It also offers some useful case histories, issues which will be recognisable to community groups who have started any project, whether a community business or not.

From planning your business plan, through working out what your social enterprise mission is and how to work best in partnership with others. The section of governance and legal forms is also clear and useful.

You can download this free pdf booklet here.

If you would like the whole book and really get into the ‘no-fibbing’ guide to Social Enterprise, you can find it on the secBEANS bookshop page (…and donate a small amount to SEC when you buy!)

Facebook Timeline for business

timelineBookletPic3In another of our occasional series of new media advice and information – get to grips with the Facebook Timeline and your enterprise.

This useful booklet from HubSpot, as always, offers you highlights about how to feature your enterprise activity to best advantage on Facebook.

Timeline layout is now automatic for new registrations on Facebook business, with this booklet illustrating how best to use images, when and how to post and and enable messages.

Alongside best practice notes there are some great examples of enterprise timelines for you to draw inspiration from.

You can download this booklet as a pdf file here.

secBEANS – helping you get the best from your new media involvement.

Enterprise news – always updated

Get news automatically here...We have just published a new secBEANS page – a newsfeed where you can find constantly updated enterprise news, advice and resources.

From The Economist to the The Start-up Foundry, you will find a variety of enterprise themed newsfeeds, which we hope you will use as a one-stop shop to keep current with enterprise developments and small business information.

Do you have a favourite blog or news source that you like to use? Would you share it with others? If you let us know, we’ll integrate into our page if we can  (…and give your business a credit too!)

You can subscribe to the individual feeds by rss at anytime, for free.

If you do not yet use rss feeds to keep up to date with enterprise news, or any news at all, this link will take you a short 100 second YouTube movie which explains how it works. Keep up to date with a news reader – makes life simpler…

You can find the secBEANS newsfeed page here… 

 

Fire up your marketing

Getting ahead with your marketing planIn a part of our occasional series of useful booklets from HubSpot, secBEANS brings you another edition.

This one has some timely and relevant advice and information for community entrepreneurs. Whether you are  thinking about getting your first customer or client, or making the absolute best of the new media and web resources you already have for your enterprise or group.

You can view or download a pdf copy of the booklet here.

Inside are chapters on how to get found as a local enterprise, how to get the best from your press releases, get twitter working for you and how to get going with mobile.

This multi-page booklet is perfect for the new enterprise and for those who are about to start reaching ‘critical mass’.

If you are a community group, looking to develop sustainable forms of income, the booklet still has much to offer. Showing you how enterprise techniques can be deployed to get your message out to your community too.

You can get free Adobe PDF software here… 

 

beansBOOKS pages just launched

beansBooksBluescreenPicWe have just launched the beansBOOKS pages for the secBEANS network.

This online bookshop, powered by Amazon.co.uk, provides everyone who visits us with access to carefully chosen titles to help establish, develop or manage your community enterprise.

You can buy with confidence from Amazon, book distribution you can trust.

(We never see your personal or financial details…ever).

We have a regular monthly selection of useful resources, along with strong sections on being a female entrepreneur, small business finance and marketing ideas for smaller enterprises.

We also have sections on community business specifically, explaining how sustainable community enterprises can change the vitality and view of community landscapes – philosophically speaking.

Have a look at beansBOOKS – every purchase you complete using the links on our pages sends 5% of the transaction directly to SEC to help with our charitable activity.

The business bookshop – a service from the secBEANS network and its members.

Could you be a community entrepreneur?

pileofLearningPicStanford University in the USA is committed to putting learning online for free. Offering you access to great thinkers (…and doers), to help get your enterprise idea started.

In February 2012 Steve Blank, a serial starter of successful companies will, as part of his teaching duties at Stanford be launching an online Lean Start-up course.

You can register with your email address here.

Don’t be put off by the technical content of the course, or the fact that it comes from a prestigious university. Simple business ideas, clearly expressed, will be the source of your community enterprise success.

The course is free, built around a series of online videos, which you can watch at your leisure and supported by some interesting quizzes.

Why not do the course before you start your enterprise, or begin to expand your existing enterprise idea.

You never know what might happen. Good luck if you do try out something new.

The beans team.

(Watch out for the new secLEARNING web pages too – access to free knowledge, learning and skills from a variety of providers – coming soon).

Profile or Page?
Facebook for enterprise…

Help on new media hereThe short answer to the above question for an enterprise, or any organisation that generates revenue for whatever reason, is Page!

Why should you care? Because Facebook users represent an audience of over 750 million potential clients or customers. Offering Facebook users, via their mobile devices, access to your community enterprise has got to have an influence on the sustainability and income levels of your organisation.

When you first dip your toe into the world of new media and inbound marketing it can all sound very ‘USA’ and jargon laden.

Do persevere, because your customers will, if offered lively, fresh and informative news about your enterprise on a mobile device, be one step closer to placing an order, paying for a service or booking that appointment.

Below is a download link to an easy guidebook (pdf file 1.8Mb) on getting started with Facebook, for your community enterprise. We didn’t produce it, it has been created by HubSpot, a new media company specialising in web marketing.

You can download this booklet in pdf format here.

It offers clearly laid out advice about getting started on Facebook for your community enterprise and how best to exploit the features of Facebook for your marketing efforts.

We liked it.

You can read more about HubSpot here. You do have to register to gain access to their informative materials, but they are always useful.

Why ethical community enterprise?

Below is a short film – delivered by Richard Wilkinson, who is co-author of the book The Spirit Level – talking about inequality and economic activity in communities.

For figures and chart fans there is much to enjoy, but if this is not your thing don’t be put off. Listen to the story – it stresses how important, as we believe at SEC, that ethical economic activity in communities can be.

Driving better health for children, better mental health for adults and improving social relations and human capital across a community.

Richard’s argument is that national income or factors of economic growth which we read in the national press or from central government are not, in the end, of essential importance to our human well being.

It is the nature of local economic activity, driving creativity, generating additional income and creating feelings of trust and community capital that will enable those communities to be both resilient and durable.

Great message!

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