Tag Archive for business

Start your Social Enterprise

You can access useful information for your start-up in this publication from Social Enterprise UK, a booklet sponsored by Unity Trust Bank.

This guide, which is a short version of Craig Deardon-Phillips’s book Your Chance to Change the World, presents the key elements which need to be considered to help every social enterprise become a reality.

There is a lot of information for budding social entrepreneurs available, but we liked the easily digestible ‘main points’ approach of this publication.

It also offers some useful case histories, issues which will be recognisable to community groups who have started any project, whether a community business or not.

From planning your business plan, through working out what your social enterprise mission is and how to work best in partnership with others. The section of governance and legal forms is also clear and useful.

You can download this free pdf booklet here.

If you would like the whole book and really get into the ‘no-fibbing’ guide to Social Enterprise, you can find it on the secBEANS bookshop page (…and donate a small amount to SEC when you buy!)

Profile or Page?
Facebook for enterprise…

Help on new media hereThe short answer to the above question for an enterprise, or any organisation that generates revenue for whatever reason, is Page!

Why should you care? Because Facebook users represent an audience of over 750 million potential clients or customers. Offering Facebook users, via their mobile devices, access to your community enterprise has got to have an influence on the sustainability and income levels of your organisation.

When you first dip your toe into the world of new media and inbound marketing it can all sound very ‘USA’ and jargon laden.

Do persevere, because your customers will, if offered lively, fresh and informative news about your enterprise on a mobile device, be one step closer to placing an order, paying for a service or booking that appointment.

Below is a download link to an easy guidebook (pdf file 1.8Mb) on getting started with Facebook, for your community enterprise. We didn’t produce it, it has been created by HubSpot, a new media company specialising in web marketing.

You can download this booklet in pdf format here.

It offers clearly laid out advice about getting started on Facebook for your community enterprise and how best to exploit the features of Facebook for your marketing efforts.

We liked it.

You can read more about HubSpot here. You do have to register to gain access to their informative materials, but they are always useful.

Why ethical community enterprise?

Below is a short film – delivered by Richard Wilkinson, who is co-author of the book The Spirit Level – talking about inequality and economic activity in communities.

For figures and chart fans there is much to enjoy, but if this is not your thing don’t be put off. Listen to the story – it stresses how important, as we believe at SEC, that ethical economic activity in communities can be.

Driving better health for children, better mental health for adults and improving social relations and human capital across a community.

Richard’s argument is that national income or factors of economic growth which we read in the national press or from central government are not, in the end, of essential importance to our human well being.

It is the nature of local economic activity, driving creativity, generating additional income and creating feelings of trust and community capital that will enable those communities to be both resilient and durable.

Great message!

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