Tag Archive for advice

Free books for the New Year

Entrepeneur and author, Guy Kawasaki, has made available four books for the New Year which you can view, print or download here.

The books offer insights into developing a business, utilising free tools online or developing skills in managing business information and helping you overcome your frustrations with technology.

A great New Year gift from someone who was involved very early in the marketing of Apple Computers, who invests and writes about new enterprise across a broad range of sectors. (Read more about him on Wikipedia here…)

Below is a brief synopsis of the titles you can get for free

Useful reading for the New Year entrepreneur?

Useful reading for the New Year entrepreneur?

 

 

 

 

 

 

The Macintosh Way (218 pages)

Packed full off insights into the early development and marketing of this computer giant. How you can grow a world beating business from even the smallest beginnings.

Database 101 (177 pages)

A very easy to read, digestible book – helping you to think about and master databases. How to keep customer records and to get the best from the informaton you create, be it sales, mailings or financial analysis.

Computer Curmudgeon (229 pages)

In the words of the author, if you have ever wanted to take a baseball bat to your laptop…this is the book for you.

Google Plus (177 pages)

Insights and information to help you get the best from the new, free virtual networks you can create for your enterprise on the web. Very much in keeping with our recent Facebook advice series.

Happy reading and a Happy New Year for 2013 from the Sandringham Enterprise Team.

(Guy’s original Google Plus post is available here…)

Twitter the best you can…

How to get the best from TwitterHere is another publication in our occasional series of getting the best for your rural business from the web.

Enterprising use of social media, like Twitter, can raise the profile of your work, give you access to and contact with your customers, as well as helping you build a following for your goods or services.

The booklet from HubSpot informs the enterprising business person how to think afresh about Twitter, as well as help with planning how to develop your contacts and new relationships with bloggers, other web publishers and influencing readers of your web site.

Twitter is actually a micro-blogging tool in its own right for your business. Download the booklet here and find out why

secBEANS – helping build sustainable social enterprise.

Enterprise news – always updated

Get news automatically here...We have just published a new secBEANS page – a newsfeed where you can find constantly updated enterprise news, advice and resources.

From The Economist to the The Start-up Foundry, you will find a variety of enterprise themed newsfeeds, which we hope you will use as a one-stop shop to keep current with enterprise developments and small business information.

Do you have a favourite blog or news source that you like to use? Would you share it with others? If you let us know, we’ll integrate into our page if we can  (…and give your business a credit too!)

You can subscribe to the individual feeds by rss at anytime, for free.

If you do not yet use rss feeds to keep up to date with enterprise news, or any news at all, this link will take you a short 100 second YouTube movie which explains how it works. Keep up to date with a news reader – makes life simpler…

You can find the secBEANS newsfeed page here… 

 

Profile or Page?
Facebook for enterprise…

Help on new media hereThe short answer to the above question for an enterprise, or any organisation that generates revenue for whatever reason, is Page!

Why should you care? Because Facebook users represent an audience of over 750 million potential clients or customers. Offering Facebook users, via their mobile devices, access to your community enterprise has got to have an influence on the sustainability and income levels of your organisation.

When you first dip your toe into the world of new media and inbound marketing it can all sound very ‘USA’ and jargon laden.

Do persevere, because your customers will, if offered lively, fresh and informative news about your enterprise on a mobile device, be one step closer to placing an order, paying for a service or booking that appointment.

Below is a download link to an easy guidebook (pdf file 1.8Mb) on getting started with Facebook, for your community enterprise. We didn’t produce it, it has been created by HubSpot, a new media company specialising in web marketing.

You can download this booklet in pdf format here.

It offers clearly laid out advice about getting started on Facebook for your community enterprise and how best to exploit the features of Facebook for your marketing efforts.

We liked it.

You can read more about HubSpot here. You do have to register to gain access to their informative materials, but they are always useful.

Follow your heart, pivot with your instincts!

handsPic4The Independent Small Business Service recently ran an article entitled Follow Your Heart, featuring the experiences of Ronke Ige, the founder of Emi & Ben Skin Care Products.

The article highlights some of the great satisfactions that Inge has found running her own business, but also shines a light on some of the drivers for innovation and flexibility that really matter when you start, no matter what size your enterprise.

‘Focus on tasks that follow the money, rather than follow strict processes…’

Not crudely follow the money, as in only pursue cash as a driver for enterprise, but rather be prepared to pivot your business in directions that truly reflect your market or operating area – only truthfully understood once you have made or delivered something to a paying customer. Learn from every transaction and experience.

‘Be passionate, delegate and espouse trust…’

For us this is the heart of your transaction. Have faith in your product and service, but share that glow with others…even those who wouldn’t go into business in a century of opportunity. Nay-sayers wouldn’t go into business in the first place perhaps, but you have.

‘Branding is a pivotal part of any business…’

Absolutely, whatever your size, product or service. Make contact with someone who can do graphic design for you, or a photographer who can photograph your product or create a telling image to hang your business identity on. It will pay results…

You can read the fuller article on the web pages of The Independent here.

Why not join beans and talk to someone who can do just these things in your local area?

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